Head of Brand - International Alumni Job Network

Head of Brand

Ho Chi Minh, Vietnam (Việt Nam)

TO APPLY: Send your CV to [email protected] to apply with the Job Title as the Subject Line.

Job Description

  • Develop and execute a strategic brand roadmap to provide guidance on brand development and vision
  • To manage global corporate brand campaign and ensure brand governance is upheld through teams, processes and platforms
  • Drive consistent brand usage across all businesses, markets and support functions
  • Overall management of online brand platforms and to implement a masterbrand policy across the business
  • Develop and roll out brand training programs and provide support to brand and marketing planning
  • Agency and vendor management, budget management
  • Ensure timely delivery of projects and initiatives

Job Requirements

  • To succeed in this role, you will need to have a minimum of 8 years' brand and marketing experience in MNC organisations, ideally in banking or FMCG.
  • Strong regional and / or global experience influencing and engaging senior stakeholders 
  • Ability to work across different geographies and driving successful and consistent campaigns
  • Strong understanding of brand management and brand standards 
  • Solid experience in project management, creative problem solving, diplomacy and presentation
  • Track record of building successful and collaborative relationships and participating in cross-functional projects
  • Ability to thrive in a fast-paced, high-performance, matrix and professional environment