Senior Data Science Analyst

Senior Data Science Analyst

Job Description

Do you have the passion to analyze data to uncover patterns, build predictive models, and impact the business materially through what you observe? Do you want to make an impact in Amazons multi-billion dollar Affiliate business, and its Advertising business? We are looking for a talented Senior Business Intelligence Engineer to enhance a comprehensive business and operational reporting/analytics function, develop models to help publisher monetization, and drive new ways to measure and simulate the performance of our current business features and drive innovation to build business cases for new features and products.

The Advertising team in Amazon has the charter of marketing our products to drive traffic to Amazon.com and increase sales. We are also responsible for increasing the monetization of Publishers by having non-Amazon ads on their sites, much like AdSense and more. We have rich data on customer purchase patterns across all of Amazon.com and its subsidiaries. While we have established a vast network of Publishers that drive billions of dollars in sales to Amazon, we also advertise for other companies using highly targetable, non-Personally Identifiable Information and keep a portion of the money from the advertiser as our fee. Using our targetable segments, we come up with intelligent advertising campaigns that would maximize the benefit to Amazon, Advertisers and Publishers. We do this by calculating the probability of a user making a purchase because of an advertisement, the cost of showing that advertisement, and make a data based decision on what advertisement is best to surface.

APNs BI team gathers all the data needed for publisher analytics and develop an analytics suite that will help publishers, customers, developers and internal business users. We want to provide Publishers access to end customer traffic patterns, monetization of different ad units on their sites, customer interaction with the ads shown etc. Using this data, we want to generate insights on what kinds of products would monetize well for our publishers. We want to provide internal users an insight into various types of publishers, the campaigns they are part of, and their site performance. These insights will be used for identifying opportunities to grow the business and also identify non performing areas, including publisher fraud detection. We want to measure the impact of proposed new features and products via simulations. This is intended to help our development teams prioritize new features using hard data and metrics. The Analytics platform uses cutting edge technologies such as Hadoop, Amazon's EC2 and s3 cloud services.

 

Your major responsibilities will be to:

  • Analyze and extract relevant information from large amounts data from various sources including (but not limited to) Amazon's historical business, crawled content from Publishers site, web analytics data on our external portal and website logs.

  • Establish scalable, efficient, automated processes for large scale data analyses, develop models to find patterns, validate and prototype the model.

  • Work closely with software engineering teams to drive real-time model implementations and new feature creations.

  • Design metrics to measure the performance of the business and provide clear and compelling management reporting on a regular basis.

  • Develop queries for ad-hoc requests and projects, as well as ongoing reporting.

  • Provide valuable insights on what next to invest in.

  • Provide analytical and thought leadership to other BI/Data Science Analysts/Data Engineers to explore new areas for fresh business insights

  • Lead the architecture, design and development of the data, metrics and reporting platform

  • This role requires individual with excellent analytical abilities as well as outstanding business acumen and comfort with technical teams and systems. The successful candidate will be a self-starter comfortable with ambiguity, with strong attention to detail and ability to work in fast-paced and ever changing environment.

 

Basic Qualifications :

  • Masters degree in Computer Science, Statistics, Mathematics or a highly quantitative field.

  • 5+ years of professional experience in web analytics, business analysis or comparable analytics position. Exposure to large scale business intelligence and data warehouse environments preferably including Big Data technologies, e.g., Hadoop

  • Hands-on experience in predictive modeling and analysis.

  • Experience using SQL to analyze data in relational databases or data warehouses and to be able to use major programming languages (e.g. Java /C++) and/or scripting languages (Perl /UNIX shell) to process data for modeling.

  • Experience in designing and implementing custom reporting systems by managing or guiding technical teams.

  • Experience with MS Excel and be able to write jobs on Hive/Hadoop

  • 5+ years of expert level data modeling, ETL and SQL skills, knowledge of industry best practices, and a deep understanding how data is extracted, transformed, scrubbed and loaded in a large Data Warehouse environment.

  • 5+ proven experience building and managing large data warehouse & reporting solutions.

  • 2+ years expertise in BI tools such as Tableau

  • Ability to manage multiple, competing priorities simultaneously.

 

Preferred qualification:

  • Prior experience in Advertising domain is definitely a plus

  • Experiences with Amazon Web Services tools such as Redshift and EMR or other similar platforms

  • Understanding of agile software development cycle

  • Experience working directly with remote stakeholders, working as a lead on projects

12 Dec 2017

Full-Time

Computer/IT

Bangalore, India

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Senior Data Science Analyst

Amazon India