Digital Marketing Executive

Marriott (Singapore) | More jobs from Marriott (Singapore)
Digital Marketing Executive

 

Job Summary Strong focus on driving incremental revenue to the Hotel through tactical campaigns, segmental and destination marketing, search engine optimization and email Marketing.
  • Ownership and management of the hotel´s online channels. Support needs of the markets and properties to ensure maximization of all digital marketing channels
  • Jointly coordinate the content of pinecliffs.com with the resort´s owning company
  • Ensure content (video, photography & descriptions) of online channels remain accurate and brand compliant
  • Management of property content in all Marriott International channels
  • Implementation of email marketing strategies and proactively search and optimize the correct usage of the hotel´s databases
  • Lead demand generation activity -PPC, Display Marketing etc.
  • Build landing pages and special offer pages to support segmental marketing campaigns and to reinforce Hotel USP’s.
  • Support the execution of the resort´s communication plan to drive share from specific target / niche markets
  • Support the launch of tactical marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across all hotels
  • Ownership and management of the Hotel´s online channels. Support needs of the markets and properties to ensure maximization of all digital marketing channels
  • Jointly coordinate the content of pinecliffs.com with the resort´s owning company
  • Ensure content (video, photography & descriptions) of online channels remain accurate and brand compliant
  • Management of property content in all Marriott International channels
  • Implementation of email marketing strategies and proactively search and optimize the correct usage of the resort´s databases
EDUCATIONUniversity degree, preferably in Marketing, Communications or Business with at least 2 years' experience in digital marketing/advertising industry - hospitality marketing is an advantage
 
EXPERIENCE
  • Computer skills, graphic design is a plus (any level)
  • Excellent verbal and written communication skills; demonstrated poise, tact and diplomacy
  • Strong understanding of the digital environment as a distribution and marketing / engagement channel
  • Organized, detail-oriented and deadline sensitive
  • Strong customer service orientation essential; Takes initiatives, anticipates needs
   Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. 
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Digital Marketing Executive

Marriott (Singapore)